Digitalization and omnichannel retailing : Innovative OR approaches for retail operations
Alexander Hübner, Pedro Amorim, Jan Fransoo, Dorothee Honhon, Heinrich Kuhn, Victor Martinez de Albeniz, David Robb
| Year of publication: |
2021
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|---|---|
| Authors: | Hübner, Alexander ; Amorim, Pedro ; Fransoo, Jan C. ; Honhon, Dorothee ; Kuhn, Heinrich ; Martínez-de-Albéniz, Victor ; Robb, David |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 294.2021, 3 (1.11.), p. 817-819
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| Subject: | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2021.04.049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012591519