Understanding the complexities of omnichannel retailing through a service-dominant logic framework : exploring the role of digitalization in the retail ecosystem
Samantha Gibson, Andrew J. Dahl, Maxwell K. Hsu and Gabriel Moreno
| Year of publication: |
2024
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|---|---|
| Authors: | Gibson, Samantha ; Dahl, Andrew J. ; Hsu, Maxwell K. ; Moreno, Gabriel |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 34.2024, 5, p. 669-702
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| Subject: | Omnichannel consumerexperience | value-in-use | value co-creation | service-dominant logic | retail ecosystem | Service-Dominant Logic | Service-dominant logic | Einzelhandel | Retail trade | Betriebliche Wertschöpfung | Value creation | Multikanalvertrieb | Multichannel strategy | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Marketingtheorie | Marketing theory | Online-Handel | Online retailing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2024.2347931 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193849