Digitisation and artificial intelligence in retailing sector : key drivers
Year of publication: |
2023
|
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Authors: | Hiremath, Suvarna ; Prashantha C. ; Panda, Ansumalini ; Hiremath, Gurubasavarya |
Published in: |
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-83753-418-0. - 2023, p. 215-232
|
Subject: | Digitisation | artificial intelligence | organised retailing | competitive strategy | marketers and customers | digitalisation in food andgroceries retailing | Künstliche Intelligenz | Artificial intelligence | Digitalisierung | Digitization | Einzelhandel | Retail trade | Wettbewerbsstrategie | Competitive strategy |
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