An empirical investigation of customer characteristics on retail format selection : a mediating role of store image
Year of publication: |
2023
|
---|---|
Authors: | Hiremath, Suvarna ; Panda, Ansumalini ; Prashantha C. ; Pasumarti, Srinivas Subbarao |
Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4209, ZDB-ID 2498367-6. - Vol. 15.2023, 1, p. 55-75
|
Subject: | Consumer behavior | Demographics | Food and grocery | Geographic | India | Lifestyle | Psychographics | Retailing | Shopping motives | Konsumentenverhalten | Consumer behaviour | Indien | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Lebensstil | Lebensmittelhandel | Food trade | Online-Handel | Online retailing |
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