Dimensions and outcomes of B2B relational exchange : a meta-analysis
Rajasree K. Rajamma; Mohammad Ali Zolfagharian; Lou E. Pelton
| Year of publication: |
2011
|
|---|---|
| Authors: | Rajamma, Rajasree K. ; Zolfagharian, Mohammad Ali ; Pelton, Lou E. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 2, p. 104-114
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009730