Dimensions of general market demand associated with professional team sports : development of a scale
Kevin K. Byon; James J. Zhang; Daniel P. Connaughton
| Year of publication: |
2010
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|---|---|
| Authors: | Byon, Kevin K. ; Zhang, James J. ; Connaughton, Daniel P. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 13.2010, 2, p. 142-157
|
| Subject: | Sport | Sports | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003966541