Dimensions of total product knowledge in a service environment
| Year of publication: |
2008
|
|---|---|
| Authors: | Braunsberger, Karin ; Buckler, R.Brian ; Luckett, Michael |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 22.2008, 6-7, p. 505-519
|