(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach
Naveed R. Khan, Zain Ul Abedin, and Arsalan Mujahid Ghouri
| Year of publication: |
2021
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|---|---|
| Authors: | Khan, Naveed R. ; Ul Abedin, Zain ; Ghouri, Arsalan Mujahid |
| Published in: |
The Lahore journal of business. - Lahore : [Verlag nicht ermittelbar], ISSN 2791-3139, ZDB-ID 2798394-8. - Vol. 9.2020/2021, 2, p. 79-108
|
| Subject: | Market orientation | purchase intention | brand image | brand loyalty | gold jewelry | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012628305