Direct-Mail-Couponing : eine empirische Untersuchung der langfristigen Absatzwirkung
Thomas Kaiser
| Year of publication: |
2014
|
|---|---|
| Authors: | Kaiser, Thomas |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Kundenbindungsprogramm | Loyalty program | Direktmarketing | Direct marketing | Verkaufsförderung | Sales promotion | Absatz | Sales | Panel | Panel study | Lebensmitteleinzelhandel | Food retailing | Deutschland | Germany | Sales-promotion | Kundenorientierung | Coupon |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVI, 299 S. graph. Darst. 210 mm x 148 mm, 422 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Bamberg, Univ., Diss., 2013 |
| Notes: | 201311 |
| ISBN: | 3-658-03105-0 ; 978-3-658-03105-3 ; 978-3-658-03106-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010238982