Direct-Mail-Couponing : eine empirische Untersuchung der langfristigen Absatzwirkung

Thomas Kaiser

Year of publication:	2014
Authors:	Kaiser, Thomas
Publisher:	Wiesbaden : Springer Gabler
Subject:	Kundenbindungsprogramm \| Loyalty program \| Direktmarketing \| Direct marketing \| Verkaufsförderung \| Sales promotion \| Absatz \| Sales \| Panel \| Panel study \| Lebensmitteleinzelhandel \| Food retailing \| Deutschland \| Germany \| Sales-promotion \| Kundenorientierung \| Coupon
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de]

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