Direct marketing on the internet : implications on customer acquisition, repeat buying, and firm performance
Jacquelyn Thomas, Richard Briesch and Peggy H. Tseng
| Year of publication: |
[2016]
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|---|---|
| Authors: | Thomas, Jacquelyn S. ; Briesch, Richard ; Tseng, Peggy H. |
| Published in: |
The psychology of consumer and social influence : theory and research. - New York : Nova Publishers, ISBN 978-1-63485-498-6. - 2016, p. 137-173
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| Subject: | Direktmarketing | Direct marketing | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Unternehmenserfolg | Firm performance |