Direct store delivery : concepts, applications and instruments
Andreas Otto; Franz Josef Schoppengerd; Ramin Shariatmadari eds.
| Year of publication: |
2009 ; 1. Ed.
|
|---|---|
| Other Persons: | Otto, Andreas (ed.) ; Schoppengerd, Franz J. (ed.) ; Shariatmadari, Ramin (ed.) |
| Publisher: |
Berlin : Springer Berlin |
| Subject: | Direktmarketing | Direct marketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | IX, 220 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographical references Electronic reproduction; Available via World Wide Web |
| ISBN: | 978-3-540-77212-5 ; 978-3-540-77213-2 |
| Other identifiers: | 10.1007/978-3-540-77213-2 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014275019