Direction for future research in eWOM : issues of credibility format and impact
Shamim Ahmed Khan, Siti Rahayu Hussin, and Abu Bakar A. Hamid
| Year of publication: |
2018
|
|---|---|
| Authors: | Shamim Ahmed Khan ; Siti Rahayu Hussin ; Abu Bakar bin Abdul Hamid |
| Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 15.2018, 2, p. 329-341
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| Subject: | Electronic word of mouth (eWOM) | Credibility | Text Versus Visual eWOM | Brand Trust | BrandLoyalty | Online Purchase Intention | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Glaubwürdigkeit | Online-Handel | Online retailing | Vertrauen | Confidence | Online-Marketing | Internet marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011992649