Disconfirmation processes and consumer evaluations in product usage
Richard L. Oliver ; William O. Bearden
| Year of publication: |
1985
|
|---|---|
| Authors: | Oliver, Richard L. |
| Other Persons: | Bearden, William O. (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 13.1985, 3, p. 235-246
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001021718