Discovering heterogeneous consumer journeys in online platforms : implications for networking investment
Ho Kim, Juncai Jiang, Norris I. Bruce
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Ho ; Jiang, Juncai ; Bruce, Norris I. |
| Subject: | Consumer journey | Online platform | User activity metrics | Social influence | Spillover effect | Sequential Monte Carlo methods | Dynamic latent instrumental variable | Networking investment | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Monte-Carlo-Simulation | Monte Carlo simulation | Online-Handel | Online retailing | Netzwerkökonomik | Network economics | Theorie | Theory | Social Web | Social web | Spillover-Effekt |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00741-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434110