Discriminant analysis of relations between consumersʹ attitudes, behavior, and intensions
Michael Perry
| Year of publication: |
1969
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| Authors: | Perry, Michael |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 9.1969, 2, p. 34-39
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| Subject: | Marktforschung | Verbraucher |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002633071