Discrimination tests: evaluating context effects and respondent reliability using the switchback experimental design
Nancy K. Keith; Charles E. Pettijohn; Megan E. Keith
| Year of publication: |
2009
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|---|---|
| Authors: | Keith, Nancy K. ; Pettijohn, Charles E. ; Keith, Megan E. |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 2, p. 115-125
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| Subject: | Innovation | Produkttest | Product testing | Markenführung | Brand management | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003876463