Disjunctions of conjunctions, cognitive simplicity, and consideration sets
Year of publication: |
[2016]
|
---|---|
Authors: | Hauser, John R. ; Toubia, Olivier ; Evgeniou, Theodoros ; Befurt, Rene ; Dzyabura, Daria |
Published in: |
From Little's law to marketing science : essays in honor of John D.C. Little. - Cambridge, Massachusetts : The MIT Press, ISBN 978-0-262-02991-9. - 2016, p. 255-284
|
Subject: | Rationalität | Rationality | Entscheidungstheorie | Decision theory | Kognition | Cognition | Mensch-Maschine-System | Human-machine system | Lernprozess | Learning process |
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