Disjunctive mapping: Changing the way we understand and predict customer behavior (part two)
| Year of publication: |
2011
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|---|---|
| Authors: | Raskin, Michael ; Lieberman, Warren ; Mullin, Jim |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 21141915. - Vol. 10.2011, 3, p. 211-231
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