Disney's successful adaptation in Hong Kong : a glocalization perspective
Jonathan Matusitz
| Year of publication: |
2011
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|---|---|
| Authors: | Matusitz, Jonathan |
| Published in: |
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore. - Singapore : Springer, ISSN 0217-4561, ZDB-ID 858501-5. - Vol. 28.2011, 4, p. 667-681
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| Subject: | The Walt Disney Company | Freizeitwirtschaft | Leisure industries | Multinationales Unternehmen | Transnational corporation | Amerikanisch | American | Globalisierung | Globalization | Erfolgsfaktor | Success factor | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009382612