Displays signs and involvement : the visual path to purchase intention
Bridget K. Behe, Jing Zhao, Lynne Sage, Patricia T. Huddleston and Stella Minahan
| Year of publication: |
2013
|
|---|---|
| Authors: | Behe, Bridget K. ; Zhao, Jing ; Sage, Lynne ; Huddleston, Patricia T. ; Minahan, Stella |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 23.2013, 5, p. 511-522
|
| Subject: | eye-tracking technology | retail customers | merchandise displays | method | horticulture | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Gartenbau | Horticulture | Einzelhandel | Retail trade | Kaufentscheidung | Purchase decision | Ladengestaltung | Store design |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010222157