Distribution adaptation to boost export performance : The impact of commitment and responsiveness dimensions

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Adapting the distribution to suit local market conditions can help enhance a firm’s export performance. Commitment of managers is likewise crucial, while the process will further benefit from appropriate response to customer needs and competitor actions in each export market entered. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.