Divide and conquer : target your customers through market segmentation
Harry Webber
| Year of publication: |
1998
|
|---|---|
| Authors: | Webber, Harry |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | USA | Marketing | Marktsegmentierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 232 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-471-17633-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004379467