Divided attitudinal loyalty and customer value : role of dealers in an indirect channel
Year of publication: |
November 2016
|
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Authors: | Ramaswami, Sridhar N. ; Arunachalam, S. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 6, p. 770-790
|
Subject: | Divided attitudinal loyalty | Customer value | Dealer recommendation | Konsumentenverhalten | Consumer behaviour | Kundenwert | Beziehungsmarketing | Relationship marketing |
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