Do activity-based incentive plans work? : evidence from a large-scale field intervention
Raghunath Singh Rao, Madhu Viswanathan, George John, and Sunil Kishore
| Year of publication: |
2021
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|---|---|
| Authors: | Rao, Raghunath Singh ; Viswanathan, Madhu ; John, George ; Kishore, Sunil |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 4, p. 686-704
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| Subject: | activity-based incentives | field experiments | sales compensation | principal-agent theory | synthetic control | Prinzipal-Agent-Theorie | Agency theory | Leistungsanreiz | Performance incentive | Feldforschung | Field research | Leistungsentgelt | Performance pay | Anreiz | Incentives |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211020013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593936