Do consumer boycotts really matter with global companies? : the moderating effect of gender differences

Changju Kim, Xiuyan Yan, Soohyun Park

Year of publication:	2023
Authors:	Kim, Changju ; Yan, Xiuyan ; Park, Soohyun
Subject:	Boycott campaign \| Theory of planned behavior \| Gender difference \| Culture-inclusive psychologies \| South Korea-Japan relationship \| Geschlecht \| Gender \| Konsumentenboykott \| Consumer boycott \| Konsumentenverhalten \| Consumer behaviour \| Multinationales Unternehmen \| Transnational corporation \| Verbrauchereinstellung \| Consumer attitudes

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