Do consumers care about morality? A review and framework for understanding morality's marketplace influence
| Year of publication: |
2021
|
|---|---|
| Authors: | PhilippâMuller, Aviva ; Teeny, Jacob D. ; Petty, Richard E. |
| Published in: |
Consumer Psychology Review. - Wiley, ISSN 2476-1281, ZDB-ID 2917720-0. - Vol. 5.2021, 1 (06.10.), p. 107-124
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/arcp.1072 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808121