A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion
| Year of publication: |
2020
|
|---|---|
| Authors: | Teeny, Jacob D. ; Siev, Joseph J. ; Briñol, Pablo ; Petty, Richard E. |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 31.2020, 2 (21.11.), p. 382-414
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1198 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012407275