Do coupons expand or cannibalize revenue : evidence from an e-market
Year of publication: |
2019
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Authors: | Reimers, Imke ; Xie, Claire |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 1, p. 286-300
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Subject: | coupons | price discrimination | revenue cannibalization | market expansion | daily-deal sites | Preisdifferenzierung | Price discrimination | Kundenbindungsprogramm | Loyalty program | Preismanagement | Pricing strategy | Marketingmanagement | Marketing management | Steuereinnahmen | Tax revenue | Rabatt | Rebate |
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