Do customers identify with our website? : the effects of website identification on repeat purchase intention
Year of publication: |
2016
|
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Authors: | King, Ruth C. ; Schilhavy, Richard A. M. ; Chowa, Charles ; Chin, Wynne W. |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 3, p. 319-354
|
Subject: | Consumer-company identification | e-tail | online retail | online trust | product attractiveness | repeat purchase intention | service attractiveness | social identity | website design | website identification | website quality | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality |
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