Do data characteristics change according to the number of scale points used? An experiment using 5-point, 7-point and 10-point scales
| Year of publication: |
2008
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| Authors: | Dawes, John |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 50.2008, 1, p. 61-78
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