Do farmers' market and specialty food store customers differ in the effects of perceived utilitarian and hedonic shopping values?
Edward Shih-Tse Wang
| Year of publication: |
2014
|
|---|---|
| Authors: | Wang, Edward Shih-tse |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 2, p. 77-86
|
| Subject: | agricultural products | customer satisfaction | hedonic shopping values | marketing channels | Taiwan | utilitarian shopping values | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Vertriebsweg | Distribution channel | Utilitarismus | Utilitarianism | Lebensmitteleinzelhandel | Food retailing | Online-Handel | Online retailing | Ambulanter Handel | Itinerant trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362481