Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? : a comparative analysis in South Asia
H.A.Dimuthu Maduranga Arachchi and G. D. Samarasinghe
| Year of publication: |
2024
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|---|---|
| Authors: | Arachchi, H. A. Dimuthu Maduranga ; Samarasinghe, G. D. |
| Published in: |
European journal of management studies : EJMS. - Bingley, United Kingdom : Emerald Publishing, ISSN 2635-2648, ZDB-ID 3060510-6. - Vol. 29.2024, 3, p. 361-393
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| Subject: | Brand evangelism | Fear-of-COVID 19 | Perceived CSR | Regional identity | Retail | South Asia | Südasien | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Regionale Wirtschaftsintegration | Regional economic integration | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJMS-07-2023-0052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098434