Do frequency reward programs create switching costs? A dynamic structural analysis of demand in a reward program
| Year of publication: |
2008
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|---|---|
| Authors: | Hartmann, Wesley ; Viard, V. |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 6.2008, 2, p. 109-137
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| Publisher: |
Springer |
| Subject: | Switching costs | Reward programs | Dynamic programming | Discrete-choice |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005674210