Do key account managers focus too much on commercial performance? A cognitive mapping application
| Year of publication: |
2013
|
|---|---|
| Authors: | Durif, Fabien ; Geay, Bénédicte ; Graf, Raoul |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 9, p. 1559-1567
|