DO NOT WAIT TO REVEAL THE BRAND NAME: The Effect of Brand-Name Placement on Television Advertising Effectiveness
| Year of publication: |
2004
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|---|---|
| Authors: | Baker, William E. ; Honea, Heather |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 33.2004, 3, p. 77
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