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Effects of seamless omnichannel experience on customer behavioural outcomes
Singh, Tanya, (2024)
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios, (2022)
Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, André, (2008)
The Promotion Affect Scale: Defining the Affective Dimensions of Promotion
Honea, Heather, (2005)
The power of plain: Intensifying product experience with neutral aesthetic context
Honea, Heather, (2012)