Do product reviews really reduce search costs?
Naveen Amblee, Rahat Ullah, and Wonjoon Kim
| Year of publication: |
2017
|
|---|---|
| Authors: | Amblee, Naveen ; Ullah, Rahat ; Kim, Wonjoon |
| Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 27.2017, 3, p. 199-217
|
| Subject: | Decision confidence | ecommerce | eye-tracking | product reviews | Informationskosten | Information costs | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Produktivität | Productivity | Produktqualität | Product quality | Produktinformation | Product information | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2017.1332142 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011735286