Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale
| Year of publication: |
2003
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|---|---|
| Authors: | Wong, Nancy ; Rindfleisch, Aric ; Burroughs, James E. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 30.2003, 1, p. 72-91
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