Do review valence and review volume impact consumers' purchase decisions as assumed?
Year of publication: |
2016
|
---|---|
Authors: | Yang, Jing ; Sarathy, Rathindra ; Walsh, Stephen M. |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 7.2016, 2, p. 231-257
|
Subject: | Theory of reasoned action | Review valence | Review volume | Kaufentscheidung | Purchase decision | Verbrauchereinstellung | Consumer attitudes |
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