Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay
| Year of publication: |
2005
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|---|---|
| Authors: | Homburg, Christian ; Koschate, Nicole ; Hoyer, Wayne D. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 2, p. 84-96
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