The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
| Year of publication: |
2006
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|---|---|
| Authors: | Homburg, Christian ; Koschate, Nicole ; Hoyer, Wayne D. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 3, p. 21-31
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