Do sensory ad appeals influence brand attitude?
Year of publication: |
2012
|
---|---|
Authors: | Yoon, Sung-Joon ; Park, Ji Eun |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 11, p. 1534-1542
|
Publisher: |
Elsevier |
Subject: | Sensory preference | Self-referencing | Positive affect | Brand attitude | Qualitative method |
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