Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Alberto Lopez and Ricardo Garza
| Year of publication: |
2022
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|---|---|
| Authors: | Lopez, Alberto ; Garza, Ricardo |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 3, p. 438-456
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| Subject: | Data analytics | Electronic commerce | Online consumer behavior | Online marketing | Online shopping | Text mining | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Data Mining | Data mining | Wahrnehmung | Perception | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2021-0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286435