Do service guarantees guarantee greater market value?
Jeffrey Meyer, Dwayne D. Gremler, and Jens Hogreve
| Year of publication: |
2014
|
|---|---|
| Authors: | Meyer, Jeffrey ; Gremler, Dwayne D. ; Hogreve, Jens |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 2, p. 150-163
|
| Subject: | service guarantee | signaling theory | market value | event study | service guarantee design | return on marketing | Dienstleistungsqualität | Service quality | Garantie | Warranty | Signalling | Marktwert | Market value | Theorie | Theory | Kapitaleinkommen | Capital income | Ereignisstudie | Event study | Beschwerdemanagement | Complaint management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010356832