Do small- and medium-sized companies intend to use the Metaverse as part of their strategy? : a behavioral intention analysis
Eloy Gil-Cordero, Belén Maldonado-López, Pablo Ledesma-Chaves and Ana García-Guzmán
| Year of publication: |
2024
|
|---|---|
| Authors: | Gil-Cordero, Eloy ; Maldonado-López, Belén ; Ledesma-Chaves, Pablo ; García-Guzmán, Ana |
| Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 30.2024, 2/3, p. 421-449
|
| Subject: | Behavioral intention | Effort expectancy | Metaverse | Performance expectancy | PLS-SEM | KMU | SME | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEBR-09-2022-0816 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014489104