Do switching costs hurt new product development performance? : the role of relationship quality and customer involvement
Yi Li, Nelson Oly Ndubisi, Jinpeng Xu and Gang Li
| Year of publication: |
2022
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|---|---|
| Authors: | Li, Yi ; Ndubisi, Nelson Oly ; Xu, Jinpeng ; Li, Gang |
| Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 60.2022, 9, p. 2552-2571
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| Subject: | Customer involvement | New product development performance | Relationship quality | Switching costs | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Wechselverhalten | Switching behaviour | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Innovation | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-10-2021-1321 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350516