Do task- and relation-oriented customers co-create a better quality of service? : an empirical study of customer-dominant logic
Fung Yi Millissa Cheung; Wai Ming To
| Year of publication: |
2015
|
|---|---|
| Authors: | Cheung, Fung Yi Millissa ; To, Wai Ming |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 53.2015, 1, p. 179-197
|
| Subject: | Service quality | Customer service | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Kundenservice | Qualitätsmanagement | Quality management | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmanagement | Service management | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520362