Do the pieces fit? : assessing the configuration effects of promotion attributes

Ling Peng, Geng Cui, Yuho Chung

Year of publication:	2020
Authors:	Peng, Ling ; Cui, Geng ; Chung, Yuho
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 337-349
Subject:	Boosted tree approach \| Configuration theory \| Marketing strategies \| Sales promotion \| Verkaufsförderung \| Marketingmanagement \| Marketing management \| Theorie \| Theory

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