Do vendors benefit from promotions in a multi-vendor loyalty program?
Matilda Dorotic; Dennis Fok; Peter Verhoef; Tammo Bijmolt
| Year of publication: |
2011
|
|---|---|
| Authors: | Dorotic, Matilda ; Fok, Dennis ; Verhoef, Peter C. ; Bijmolt, Tammo H. A. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 4, p. 341-356
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010217761